What’s On In Steps Up To Major Dance Sponsorship

Media Release: 2 May 2016

For Immediate Release

What’s On In Steps Up To Major Dance Sponsorship

Tasmanian technology start-up What’s On In has today unveiled its inaugural major event sponsorship, taking out naming rights on Tasmania’s premier dance sport championship.

What’s On In App General Manager Darren Alexander said it was the first of many event sponsorships as the app aimed to represent and promote major happenings all across the State.

“The What’s On In Tasmanian Open DanceSport Championship 2016 is in our opinion the gold standard of what makes a great Tasmanian event,” said Mr Alexander.

“It attracts up to 1500 participants and spectators, with a 3rd from interstate and overseas, and firmly positions Launceston, and Tasmania more broadly, as the home of elite ballroom dancing with the highest prize pool in Australia.”

The What’s On In App is a one stop tool for helping tourists and locals alike find what’s on wherever they are, and supports a wide spectrum of Tasmanian businesses to promote their events in a convenient app that does everything from promotion, to ticket purchase, check ins and social media posts and reviews of their experience.

“We built this app to meet a gap in the market for finding out what’s on anywhere in Tasmania in one place. Of course it helps users with a simple, intuitive interface, but the real value is for businesses who for the first time can accurately track detailed data to target and validate their marketing spend.”

New features are being launched for the What’s On In App Tasmanian DanceSport Championships 2016, with real time participation through people’s choice voting on the best female dance costume.

Mr Alexander said the sky was the limit when it came to what the app could deliver to users for a rich engagement with their social experiences.

“As the tagline says, there’s always something on, we just made finding it easier - and a whole lot of fun once you get there.”

Download the app FREE for iPhone and Android on http://www.whatsonin.com.au/home#download

Media Information:

WHAT:            Launch – What’s On In Tasmanian Open DanceSport Championship 2016

WHEN:           Monday 2 May 2016, 9: 30am– 10:00am

WHERE:          Palmer’s Dance Studio, 6 Hobart Road, South Launceston


MEDIA CONTACT:    Polly McGee, Digital Community Manager, What’s On In App - 0488301143